The next big sale is Croma Festive Sale, expected in about 2 days (7 – 21 Oct 2026).
Retailers confirm exact dates about a week ahead. Cards marked "expected window" use the dates these sales have run in previous years — reliable for planning, not for booking leave.
4 sales running right now
These dates were last checked against the retailers 42 days ago. Treat anything marked "expected window" as a rough guide until we confirm it — always check the retailer's own page before planning around a date.
Products often hit their sale price days before the sale opens, and sell out during it. Set a free price alert and get told the moment yours drops.
Amazon
23 Sept – 11 Oct 2026Expected window
Amazon's biggest sale of the year, running from Navratri into Diwali. Historically the deepest discounts on phones and televisions, with bank-card instant discounts stacked on top.
AJIO
25 Sept – 5 Oct 2026Expected window
AJIO's festive edition. Discount depth is comparable to Myntra's, and the brand mix leans towards streetwear and international labels.
Meesho
25 Sept – 7 Oct 2026Expected window
The value end of the festive season. Not the place for electronics, but genuinely hard to beat on everyday fashion and household basics.
Tata CLiQ
4 – 19 Oct 2026Expected window
Smaller than the big two, but consistently better on authenticated luxury and premium watches, where grey-market risk on other platforms is real.
Croma
7 – 21 Oct 2026Expected window
Worth checking against Amazon for big-ticket electronics: Croma bundles installation and extended warranty in ways the marketplaces usually do not.
Nykaa
19 – 29 Nov 2026Expected window
Nykaa's biggest beauty event of the year and the only time luxury beauty brands discount seriously in India.
Most retailers
26 – 29 Nov 2026Expected window
Smaller in India than in the US, but genuinely good on international electronics brands — audio, gaming peripherals and smartwatches in particular.
Myntra
4 – 9 Dec 2026Expected window
India's largest fashion sale, twice a year. Discounts of 50-80% on mainstream brands across the board.
Amazon
23 – 30 Dec 2026Expected window
A clearance event rather than a headline sale — the discounts are on last-generation stock, which is exactly right if you do not need the newest model.
Flipkart
24 – 30 Dec 2026Expected window
Runs alongside Amazon's year-end event. Exchange bonuses on phones are typically at their most generous here.
Note the price two weeks before. The most common trick is raising the listed price shortly before a sale so the discount looks larger. If you know what a product cost in the quiet period, you know whether the sale price is real — that is what our price tracker is for.
Stack the bank offer. Every big sale runs a 10% instant discount with one or two banks, capped at ₹1,000-2,000. On a large purchase that is often worth more than the sale discount itself. Check which card before you buy, not at checkout.
Buy in the first hours, or not at all. Genuinely deep discounts are inventory-limited. The stock that lasts to day four is usually the stock nobody wanted at that price.
Check both retailers. Amazon and Flipkart schedule their festival sales within a day of each other precisely to force a comparison. The same phone regularly differs by ₹2,000-3,000 between them.
Decide what to buy before the sale starts. The worst purchases happen at 2am on day one, choosing between two models you have never compared. Our buying guides cover what actually matters at each budget, so you walk in knowing what you want.
Dates last checked against the retailers on 24 August 2026. We review this calendar every 15 days. Some links on this page are affiliate links.