The next big sale is Flipkart Big Billion Days, expected in about 28 days (22 – 30 Sept 2026).
Retailers confirm exact dates about a week ahead. Cards marked "expected window" use the dates these sales have run in previous years — reliable for planning, not for booking leave.
Products often hit their sale price days before the sale opens, and sell out during it. Set a free price alert and get told the moment yours drops.
Flipkart
22 – 30 Sept 2026Expected window
Flipkart's biggest event, timed to Navratri. Runs against the Great Indian Festival almost to the day, so the two undercut each other — worth checking both before anything expensive.
Amazon
23 Sept – 11 Oct 2026Expected window
Amazon's biggest sale of the year, running from Navratri into Diwali. Historically the deepest discounts on phones and televisions, with bank-card instant discounts stacked on top.
Myntra
24 Sept – 4 Oct 2026Expected window
The festive counterpart to EORS, and the one time premium and international labels move meaningfully on Myntra.
AJIO
25 Sept – 5 Oct 2026Expected window
AJIO's festive edition. Discount depth is comparable to Myntra's, and the brand mix leans towards streetwear and international labels.
Meesho
25 Sept – 7 Oct 2026Expected window
The value end of the festive season. Not the place for electronics, but genuinely hard to beat on everyday fashion and household basics.
Tata CLiQ
4 – 19 Oct 2026Expected window
Smaller than the big two, but consistently better on authenticated luxury and premium watches, where grey-market risk on other platforms is real.
Croma
7 – 21 Oct 2026Expected window
Worth checking against Amazon for big-ticket electronics: Croma bundles installation and extended warranty in ways the marketplaces usually do not.
Nykaa
19 – 29 Nov 2026Expected window
Nykaa's biggest beauty event of the year and the only time luxury beauty brands discount seriously in India.
Most retailers
26 – 29 Nov 2026Expected window
Smaller in India than in the US, but genuinely good on international electronics brands — audio, gaming peripherals and smartwatches in particular.
Note the price two weeks before. The most common trick is raising the listed price shortly before a sale so the discount looks larger. If you know what a product cost in the quiet period, you know whether the sale price is real — that is what our price tracker is for.
Stack the bank offer. Every big sale runs a 10% instant discount with one or two banks, capped at ₹1,000-2,000. On a large purchase that is often worth more than the sale discount itself. Check which card before you buy, not at checkout.
Buy in the first hours, or not at all. Genuinely deep discounts are inventory-limited. The stock that lasts to day four is usually the stock nobody wanted at that price.
Check both retailers. Amazon and Flipkart schedule their festival sales within a day of each other precisely to force a comparison. The same phone regularly differs by ₹2,000-3,000 between them.
Decide what to buy before the sale starts. The worst purchases happen at 2am on day one, choosing between two models you have never compared. Our buying guides cover what actually matters at each budget, so you walk in knowing what you want.
Dates last checked against the retailers on 24 August 2026. We review this calendar every 15 days. Some links on this page are affiliate links.